2012

Some of the winners were:

BottleTop (UK). The company was created by Oliver Wayman and Cameron Saul. It recycles part of aluminium soft drink cans to produce fashion accessories with indigent women in the slums [favelas] of Salvador (Bahía, Brazil). One of its lines –conceived together with famous designer Narciso Rodriguez- was awarded the Green Carpet Challenge certification, granted by Livia Firth. Click here and go to website.

The winners (from right to left): Oliver Wayman –BottleTop (United Kingdom)-, Chloé Gouyon -JEM, Jewellery Ethical Minded (France), Diana Verde Nieto –Positive Luxury (United Kingdom)- together with Maria Eugenia Giron -director, Observatorio de Productos y Servicios Premium, IE Business School (Spain)-, and Miguel Angel Gardetti, founder and director, the Award for Sustainable Luxury in Latin America.

Diana Verde Nieto (UK). Argentine communicator on sustainability and luxury issues who has been based in the United Kingdom for 25 years now. In 2011 she founded “Positive Luxury,” the first UK online guide for consumers leading a positive life. The site bridges the gap between Corporate Social Responsibility and Marketing providing consumers with the possibility to access social and environmental actions of the brands in a simple and plain language; thus they can take informed decisions at the time of purchase. Diana Verde Nieto is advisor for the Young Global Leader community of the World Economic Forum and member of the Global Agenda Council for Sustainable Consumption. Click here and go to website.

JEM -Jewellery Ethically Minded- (France). Its core values are a deep ethical commitment and a desire to create a new jewellery chain fully respecting humanity and nature. The brand gets gold -main metal of JEM collections- from two sources: the ethical gold and the recycled gold supply channels. The ethical gold comes from craft mines in Latin America with the «Fairtrade & Fairmined» certification. The recycled gold completes JEM’s social approach in the mining communities in Latin America. JEM gold can be fully tracked from extraction to distribution. Each JEM piece is given a lot number to ensure the traceability of the gold used in its manufacturing. Click here and go to website.